“Market Makers vs. Order Takers” – Surface and Panel Magazine

As commodity sales increasingly fall to the low-overhead, minimal-service realms of e-tail and big box stores, new opportunities are emerging for wholesale distribution. A word that is often used to differentiate the modern model of distribution is “annuity”. It encompasses the idea that when manufacturers and distributors make the up-front investments to learn how and why end users specify product, they become better prepared to offer comprehensive solutions in the long term. This not only builds relationships, it creates a robust market for sophisticated products while benefiting end users.  Click here to read more.