Full of hope and energy, Busco! was predicted for 2024 in 2022 CMG Latin America meetings and is considered the Key Color for the region. With its energy and style, however, it is certain to be embraced internationally. A balance of red and blue, is countered by its lightness that lets it rise and feel airy and fresh. It has an underlying warmth that is welcoming, but also cheekily declares, “Stand aside, I’m on a quest!”.

That quest has many paths and Busco! is a multi-faceted color, associated with mystical as well as digital imagery. Its light value lets it soar, carrying its uniqueness to new heights as it plays a color game like few others. It is “versed” in style and meaning and could well be embraced as the color of the metaverse. Bold, new, forward, and forever on the search for the new.

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