CMG May Color Alert – VIOLET WITH A WORLD VIEW!Tom Lindquist
Nothing is partisan about the new violet emerging into the design world for 2023. It is a hue that translates across products and design disciplines, as well as international borders. Researched by each region throughout 2021, for arrival in 2023, this rich hue is an evolutionary violet that shares similar definitions around the world. It is symbolic of technology, digital lifestyles, and is a color of inclusivity that transcends boundaries to recognize that similarities are stronger than differences. That is clearly true for this array of violets. Its growing popularity around the world parallels its growing use across product categories. Initially considered for regional categories of automotive, fashion, home, consumer goods, etc., the fact that it is so broadly embraced means that those varied items, and more, will make violet-colored appearances around the globe. Embrace a color that offers an expansive, open view and shed any preconceived notions about partisan color, the world appears to agree that this violet is a winner.